What we cover in Episode 5
In under five years, online membership service Patreon has attracted two million patrons supporting 100,000 'creators' to the tune of $350m.
What we cover in Episode 4
Companies struggle a lot with understanding if their content marketing is delivering value or not. Maybe that's because they haven't discovered the one metric that actually matters when it comes to measuring the effectiveness of their content efforts?
Topics: Podcast, Leader, Customer Acquisition
What we cover in Episode 3
Recently there has been a lot of talk about the importance of brand for tech companies, in fact, in a recent article from Cameron McLain, it was argued that brand can be companies real moat. Is that true?
Topics: Podcast, Leader, Customer Acquisition
What we cover in Episode 2
Google is still one of the most reliable platforms for growth. But the platform continues to evolve bringing with it both opportunities and challenges for those businesses who rely on organic traffic.
Topics: Podcast, Leader, Customer Acquisition
What we cover in Episode 1
Marketing is a competitive profession. The quality of the tools we have available and the people who work in the space have improved drastically over the past five years.
Tactics, hacks, experiments <- that's the sexy stuff we all love about growth!
Topics: Growth
One of the hardest things about a growing company is team structure. There is a lot of potential upside and downside in the decisions you make around how you group different skill sets together.
Topics: Growth
When I first started getting serious about online marketing, I spent a lot of time trying to figure out affiliate marketing.
Topics: Growth
When I took on growth at HubSpot two years ok, I had two immediate goals that I felt would set us up for success.
Topics: Growth
One of the hardest truths to overcome when acquiring users or leads for your business is the work you're doing today will start to yield worse results at some point in the future.
Topics: Growth
