<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://www.kieranflanagan.io/p/the-cmo-role-is-dying-heres-why-i</loc><news:news><news:publication><news:name>Kieran’s Substack - The AI Marketing Generalist</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-04T10:40:18+00:00</news:publication_date><news:title>The CMO Role Is Dying. Here's Why I Think That's Temporary.</news:title></news:news></url></urlset>