AI Can Now Simulate Purchase Intent with 90% Accuracy

Here’s how to build a digital twin of your customer to test campaigns before they ever launch.

A study dropped this week that should be a fascinating read for marketers.

LLMs can now simulate human purchase intent with 90% accuracy.

Researchers at PyMC Labs and Colgate-Palmolive showed that, with the right method, called Semantic Similarity Rating (SSR), large language models like GPT-4o can mirror how real consumers respond to product surveys.

Tha…