Kieran’s Substack - The AI Marketing Generalist

Kieran’s Substack - The AI Marketing Generalist

Build a World-Class Content Team with Claude Skills

How to build an AI content system using Claude Skills and Claude Code Skills.

Kieran Flanagan's avatar
Kieran Flanagan
Feb 19, 2026
∙ Paid

Most AI content sounds like AI wrote it. That’s not an AI problem, it’s a workflow problem.

A large majority of marketers still struggle to use ChatGPT, Claude, or Gemini to craft engaging content. Typing “write me a LinkedIn post about [topic]” will get you something grammatically perfect, but instantly forgettable. It reads like a generic copy of every…

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