This is one of those prompts I'm annoyed I didn't build myself. The Ogilvy grader is clever because it forces you to be specific about what's wrong instead of just saying "the copy feels flat." Fifteen scored principles means you can't hide behind vague feedback anymore.
That said, I'd push back slightly: Ogilvy's principles were built for TV spots and print ads where you had one shot at a passive audience. Some of them need reinterpreting for landing pages and email — or you risk optimising for a 1960s rubric and missing what actually converts in 2026.
The generalised version is where it gets really interesting though. Plugging in any discipline and generating principles from the best in that space is basically a cheat code. Going to test it on email subject lines and see how much it disagrees with my instincts.
Started using the second prompt on my Meta landing pages for a LATAM market launch. Ended up applying it to pretty much everything I produce. Thanks!
Super cool!
This is one of those prompts I'm annoyed I didn't build myself. The Ogilvy grader is clever because it forces you to be specific about what's wrong instead of just saying "the copy feels flat." Fifteen scored principles means you can't hide behind vague feedback anymore.
That said, I'd push back slightly: Ogilvy's principles were built for TV spots and print ads where you had one shot at a passive audience. Some of them need reinterpreting for landing pages and email — or you risk optimising for a 1960s rubric and missing what actually converts in 2026.
The generalised version is where it gets really interesting though. Plugging in any discipline and generating principles from the best in that space is basically a cheat code. Going to test it on email subject lines and see how much it disagrees with my instincts.