Kieran’s Substack - The AI Marketing Generalist

Kieran’s Substack - The AI Marketing Generalist

Claude Skills: Give Your AI Assistant Marketing Super Powers

Antropic now lets you create skills for your Claude assistant. Don't just prompt Claude; teach it world-class marketing skills.

Kieran Flanagan's avatar
Kieran Flanagan
Oct 24, 2025
∙ Paid

Claude just dropped one of the best AI updates of the year; get ready to give your AI assistant world-class marketing skills.

Until now, you’ve had to rely on prompts to make your AI behave like an expert. But with Claude Skills, you can actually teach your Claude assistant world-class capabilities, and it can decide when to use them.

It’s the differenc…

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