How to build marketing systems in Claude Code

What I learned building a system where skills chain together and outputs get smarter every run

As readers of this Substack know, I’ve spent months building an AI marketing system in Claude Code. I’ve shown parts of the content team. It’s a full marketing system with specialised skills, shared memory, feedback loops, and orchestrator skills all tied together.

It’s not finished :)

But I’ve learned a lot.

I wanted to pause and list out some learnings f…