I’m also convinced that best fit customers will point you in the right direction 9/10 over demo/firmographic-led ICP’.
I’ve seen several people IRL stumble over explaining ICP, in the past couple of weeks, going super broad, when a simple explainer of who is the best fit customer they have and why, would have been an easy fix.
This was great to see.
I’m also convinced that best fit customers will point you in the right direction 9/10 over demo/firmographic-led ICP’.
I’ve seen several people IRL stumble over explaining ICP, in the past couple of weeks, going super broad, when a simple explainer of who is the best fit customer they have and why, would have been an easy fix.
Looking forward to more