Kieran’s Substack - The AI Marketing Generalist

Kieran’s Substack - The AI Marketing Generalist

How to Rebuild Your Marketing Team for the Agentic Age. Full Breakdown.

Turn a traditional marketing org into an intelligence system that gets smarter every day.

Kieran Flanagan's avatar
Kieran Flanagan
May 29, 2026
∙ Paid

Most marketing leaders are trying to fit AI into their existing org. New AI assistants, tools, and agents, same old team boxes. It means you’re bolting AI onto a structure that was designed to do one thing: coordinate people.

That’s a mistake.

If you integrate AI into how a team works, you’ll get minimal results. I believe you have to rethink how the team…

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