Kieran’s Substack - The AI Marketing Generalist

Kieran’s Substack - The AI Marketing Generalist

I Built an AI System That Positions Your Product

Because every product is starting to sound the same, and yours doesn’t have to

Kieran Flanagan's avatar
Kieran Flanagan
Aug 28, 2026
∙ Paid

G2 lists 200,000 software products right now. Two thousand categories. And AI is causing this to accelerate; 20,000 new AI products appeared in a single year, a 391% spike. Every software category is being flooded with new entrants that all sound the same.

An explosion of sameness.

Wynter surveyed 100 B2B marketing leaders this year. 86% rated their own c…

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