If I Had to Build My Audience From Zero Today, Here's What I'd Do
The principles I learned the hard way, and how the AI content system I built helps me implement them.
I’ve built a largish personal audience across Substack, YouTube, and LinkedIn. If I had to start from zero today, with AI flooding every platform, here are the principles I’d follow.
These have been learned through years of grinding, and iterating to figure out how to scale a personal audience through content.
Where applicable, I’ve added in skills from …



