SEO is Dying. AI Engine Optimization is Here. 6 Facts.

Google's expansion of AI mode into Chrome will accelerate the death of the blue links. Here's why AEO is such a critical part of your growth strategy.

Is SEO dead?

We know AI assistants are growing in popularity - 700/800 million weekly active ChatGPT users. This is about 10% of the world’s adult population.

We know clicks are disappearing. A study from Seer Interactive analyzed 10,000 keywords and found that organic CTR plummeted by 70% when AI overviews were present, falling from 2.94% to 0.84%. It’s…