Kieran’s Substack - The AI Marketing Generalist

Kieran’s Substack - The AI Marketing Generalist

Surviving (and Winning) in AI Marketing

The marketing skills and habits that will still matter in in the AI era

Kieran Flanagan's avatar
Kieran Flanagan
Oct 31, 2025
∙ Paid

This past week, the ‘Great AI layoff’ talk has started to ramp up.

I’ve started to get a lot of emails from marketers asking, “What skills should I master before I lose my job to AI?”

I am writing this out as I have genuine empathy for people who are nervous about their future marketing career.

It’s easy for me to say, all disruption brings opportunity, b…

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