Kieran’s Substack - The AI Marketing Generalist

Kieran’s Substack - The AI Marketing Generalist

The 4 .md Files That Turn Claude Code Into a Marketing Machine

Before you build a single skill in Claude Code, you need a foundation layer. These 4 files are that layer — and they power everything else.

Kieran Flanagan's avatar
Kieran Flanagan
Apr 03, 2026
∙ Paid

The marketers who get the best results from Claude Code all have one thing in common: they build the foundation layer first. These 4 .md files are a great starting layer, and they’ll be able to power the marketing skill that sit on top of it.

When Pixar made Toy Story in 1995, they nearly didn’t finish it. The story kept breaking. Andrew Stanton, Pete D…

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