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Nicolas Vargas's avatar

Really love this take. It’s not just CMOs—this feels like a broader shift we’re seeing across almost every role and industry. We're moving from delegating and managing to actually crafting again—being hands-on, using tools like AI to build, test, and iterate in real-time.

But as powerful as AI is, I still think the real edge comes from human fundamentals—understanding behaviour, building trust, having strong business instincts, and drawing on real-world experience. That stuff doesn’t go out of style. If anything, it becomes more valuable when paired with the speed and scale AI offers.

Personally, I see this era as less about replacement and more about a symbiotic relationship.

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