Kieran’s Substack - The AI Marketing Generalist

Kieran’s Substack - The AI Marketing Generalist

The 'AI Fatigue'

You’re not the only person who’s overwhelmed by the pace of AI.

Kieran Flanagan's avatar
Kieran Flanagan
May 01, 2026
∙ Paid

This is going to be a slightly different post than my normal weekly sends. I was having a conversation with someone recently when they stopped mid-sentence and said:

“I’m totally overwhelmed by AI. I know you wouldn’t understand, but it’s how I feel.”

I do understand. Everyone working in the industry is overwhelmed. No matter what they’re posting about on…

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