The CMO Role Is Dying. Here's Why I Think That's Temporary.

Why the CMO role is under attack in B2B, and what I’d tell a founder who is about to stop hiring for one.

The number one question I get asked right now is whether the CMO role is dying.

I hear it from marketers in my DMs, WhatsApp messages, and emails, all wanting to know whether they’ll end up reporting to a sales leader in the future. I hear it a lot from my founder friends, mostly in SF, who’ve told me their plans to split marketing between product and sa…