Kieran’s Substack - The AI Marketing Generalist

Kieran’s Substack - The AI Marketing Generalist

The Great AI Sprawl

Why democratising AI made your teams slower, and the operating model that fixes it.

Kieran Flanagan's avatar
Kieran Flanagan
Jul 17, 2026
∙ Paid

In the early days of AI, every company had one directive for their people - BE AI NATIVE. Most of them got the opposite of what they expected.

Not more productivity. More chaos. A tangled web of ‘AI Sprawl ‘.

Everyone turned into an AI builder overnight. Some did it because it was now a big part of how they got promoted. Some did it because their team was…

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