The Marketing Dashboard Your CEO Actually Needs in the AI era

How to measure marketing when AI changes everything

Marketing is changing.

As a subscriber of this Substack, you already know that :)

But, of all the complex challenges to solve, how we show the success of marketing might be the hardest.

There’s a reason the average tenure of a CMO is 18 months. Marketing is already hard to measure, which makes its assessment subjective.

However, it’s going to get harder.

Ove…