The New Marketing Playbook for a "Clickless" World

Google search traffic is in decline. Paid advertising costs are soaring. How will you market in this new world? Here are three future playbooks for an AI-first marketing strategy.

Jul 03, 2025

∙ Paid

Every marketer understands one critical thing about AI: it's going to heavily disrupt the way we market and grow a business in the future.

One of the main reasons for that is that Google's search engine is being unbundled via AI assistants. Google are rolling out AI overviews more aggressively and making AI mode the default search assistant. OpenAI conti…

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