The One Trick to Make GPT-5 Write Like a Pro
Too many marketers are copying & pasting content from AI, and it's bad!. Here's one tactic to elevate your writing with AI.
Let's get real for a moment, people's usage of AI is increasing. That's a good thing. I've been a strong advocate for people being quick to adopt AI.
Whether you like AI infiltrating all forms of work, it's going to happen, so to stay relevant, you have to redefine how you work by integrating it into your workflows.
But, what I see is marketers outsourcing their actual work to AI. I'm seeing this workflow:
The marketer gets a bunch of data (content, reports, etc)
The marketer gives it to AI.
The marketer gives AI a basic prompt to create something from data.
The marketer copies & pastes the output and sends it to the audience in some form."
I call this the "Lazy AI Marketer" workflow.
The output is so easily recognizable as AI-generated.
I can't solve the 'lazy' part; marketers need to understand that AI should help them get better at the craft of marketing, not outsource it.
What I'd like to help improve is how to make AI a better assistant for crafting marketing for your audience. In this post, we'll cover one simple trick that you can test with 5 creating writing tasks for GPT-5.
Creating a Content ICP
The unlock for your AI results is CONTEXT—the more context, the better your results. And the cool thing is you can store that context into ChatGPT memory so you can reuse it in your prompts.
In this tutorial, we'll demonstrate how to create a description of your audience that you can use for future marketing and content creation.
We'll do this using Claude + Perplexity. However, you can replicate this for any LLM you use.
We'll do this in three parts: create a first version of your content ICP using internal documents, combine external data via Perplexity, and finally create a one-pager description of your content ICP and five creative prompts to create content that engages with them.
1. Claude Internal Prompt: The first thing we'll do is use Claude + its connectors, we'll create an initial version of our ICP using any relevant internal documents we have, e.g.
a. Customer Conversations:
Sales call notes from your CRM (even just 10-20 recent ones)
Customer interview transcripts (if you have any)
Survey responses with open-text answers (not just scores)
b. Basic Content Performance Data
Email campaign reports (which subject lines got opened)
Content download reports (what people actually wanted)
Webinar registration lists (which topics attracted people)
c. Sales Intelligence
Won deals - notes on why they bought
Lost deals - notes on why they didn't
Demo feedback - what questions prospects asked
However, if you don't have any of the above data, don't worry, you can rely on the external data. You'll see in the prompt below that the AI will grade the results based on how much internal data it's able to collect.
PROMPT: Extract Basic Customer Insights for Content Creation
Search my Google Drive and email for customer insights that will help me create better content. Keep this simple - I just need the basics.
SEARCH FOR:
Customer interviews, sales calls, or survey responses
Win/loss notes or CRM records
Any content performance reports (if they exist)
Email campaign results (if they exist)
EXTRACT THESE ESSENTIALS:
1. CUSTOMER LANGUAGE
What problems do they mention?
Find 5-10 quotes about their main challenges
Look for emotional words they use ("drowning", "nightmare", "game-changer")
Example: "We're drowning in spreadsheets"
Why did they buy (or not buy)?
Find quotes about their decision reasons
What convinced them or stopped them
Example: "Your ROI calculator convinced my CFO"
How do they describe things?
Note if they use different words than you do
They say: [their term] | We say: [our term]
Example: They say "make sales happy" | We say "sales-marketing alignment"
2. CONTENT PERFORMANCE (IF AVAILABLE)
What content worked?
[Content name]: [Metric if available]
Or just note: "The ROI calculator was mentioned by 3 customers"
Or: "No content performance data found"
What content influenced purchases?
Any mentions of content in sales notes
Example: "Customer said they loved our comparison guide"
Or: "No data on content influence found"
3. BASIC PERSONA INFO
Who are these people?
Job titles mentioned most often
Company size/type if mentioned
Example: "Most quotes from Directors at 100-500 person companies"
OUTPUT:
CUSTOMER INSIGHTS SUMMARY
Persona: [Job title at Company type]
Their Main Challenges:
[Quote or theme]
[Quote or theme]
[Quote or theme]
Why They Buy:
[Reason with quote if available]
[Reason with quote if available]
Language Notes:
Key phrases they use: [list them]
Terms to use/avoid: [their words vs our words]
Content Insights:
[Any content performance data found, or "No content data available"]
DATA ASSESSMENT:
Total customer quotes found: [number]
Confidence level: [HIGH (20+ quotes) / MEDIUM (10-20 quotes) / LOW (<10 quotes)]
RECOMMENDATION:
If HIGH confidence: "Good foundation for content creation"
If MEDIUM: "Usable insights, but get external research for validation"
If LOW: "Limited internal data - rely heavily on external research"
IF YOU FIND VERY LIMITED DATA:
Just provide: "Limited internal data found. Here's what I have:
[Any quotes found]
[Any patterns noticed] Recommendation: Use external research tools (like Perplexity) to build a complete content profile for [persona type]."
IMPORTANT:
Don't overthink this - just pull what's available
If you can't find something, mark it as "No data found"
Even 5-10 good customer quotes are valuable
Focus on actual words customers use, not summaries
You’ll now have a skeleton version of your ICP created from all of your internal data.
2. Perplexity AI Research: Next, you'll pass the skeleton version of your ICP to Perplexity to enrich. If you don't have internal research, remove the reference to the ICP research below.
PROMPT: Enrich Content ICP
I'm creating a content guide to help AI assistants write highly engaging content for our target persona. Based on our internal customer research, here's what we know:
[PASTE YOUR INTERNAL RESEARCH OUTPUT HERE]
Please research the persona in this internal research and create a comprehensive "Content Creation Playbook" that AI assistants can use to craft resonant content.
## RESEARCH AND PROVIDE:
### 1. CONTENT CONSUMPTION HABITS
- When do they consume content? (time of day, day of week, context)
- Where do they consume it? (platforms, devices, apps)
- How long do they spend? (attention span for different formats)
- What triggers them to seek content? (specific situations or needs)
### 2. CONTENT PREFERENCES & FORMATS
- What formats perform best? (articles vs videos vs podcasts vs infographics)
- Ideal content length for each format?
- Visual vs text preferences?
- Interactive vs static content?
- Examples of viral/highly-shared content for this persona
### 3. HEADLINES & HOOKS THAT WORK
- Headline formulas that get clicks from this persona
- Emotional triggers that grab attention
- Numbers/statistics that resonate
- Power words specific to their role
- Examples of high-performing subject lines
### 4. MESSAGING & LANGUAGE GUIDE
- Industry jargon they use vs avoid
- Tone preferences (formal vs conversational, serious vs playful)
- Technical depth sweet spot
- Phrases that build credibility vs sound like "marketing speak"
- How they talk about ROI and value
### 5. TOPICS & ANGLES
- Current hot topics in their world (2024-2025)
- Controversial topics that spark engagement
- Pain points they're actively researching
- Future trends they care about
- Questions they're asking in communities
### 6. TRUST & CREDIBILITY MARKERS
- Which analysts/firms carry weight? (Gartner, Forrester, etc.)
- Thought leaders they actually follow
- Publications they read and trust
- Types of data/proof that convince them
- Peer companies they benchmark against
### 7. CONTENT STRUCTURE PREFERENCES
- How they prefer information organized (framework style)
- Scanning patterns (do they read or skim?)
- Use of bullets vs paragraphs
- Where they expect the value (top vs buried)
- CTA preferences
### 8. WRITING STYLE EXAMPLES
Provide 3 specific examples:
- An engaging opening paragraph for this persona
- A compelling CTA that would resonate
- A credibility-building proof point
## FORMAT YOUR RESPONSE AS:
"CONTENT CREATION PLAYBOOK: VP Marketing at Mid-Market B2B SaaS"
Include specific, actionable guidance an AI could follow. For example:
- "Open with a surprising statistic about revenue attribution"
- "Keep paragraphs under 3 sentences for scanning"
- "Reference Gartner or Forrester within first 300 words"
Base your research on:
- Recent industry surveys and reports (2024-2025)
- Content marketing studies for B2B SaaS
- Marketing leadership community discussions
- High-performing content analysis for this segment
- Behavioral studies on B2B content consumption
Make this playbook so specific that an AI assistant could use it to write content that feels like it was created specifically for this persona.
You’ll get a detailed read out of your ICP’s content habits. Here’s a TL;DR of one I created:
TL;DR (Pin to your wall)
Lead every asset with a “board-ready” ROI takeaway or metric.
Keep consumables snack-sized: ≤3-sentence paragraphs, scannable sub-heads, bullets, executive summary first.
Route all messaging through the Three-P filter: Prove ROI, Purge tool-sprawl, Promise ease-of-use.
Use their words (“revenue attribution,” “tech-stack sprawl,” “source of truth,” “board-ready”).
Reference Gartner/Forrester or peer benchmarks inside the first 300 words to earn instant credibility.
Optimal touch pattern: ~60 touches/12 channels across 90-day cycles; strongest CTAs = ROI calculator, dashboard demo, on-demand webinar.
Once you get the detailed report from Perplexity, ask it to condense it into a one pager e.g.
“Summarise this into a clear and concise audience overview that will help me perfectly tailor my content for that audience.”
And you’ll end up with a perfect breakdown of your audience. It’s REALLY good.
Now what you can do is simply ask ChatGPT to store your one page description of the audience into a variable that you can recall for any prompt e.g.
Store this description of VP of Marketers in memory under $VP_Marketing
3. GPT-5 as a Creative Writer
You can now use your audience in the following prompts to test how much better it makes GPT-5 as a creative writer (note, one of the use cases they specifically worked on for GPT-5 is writing). Everywhere I mention ICP, you’d replace this with your Audience variable above.
Creative Writing Prompts:
a. Creative devices hook test
Generate 10 headline hooks for {PRODUCT} to {ICP}. Use a different device for each: contrast, curiosity gap, metaphor, number, mini-story, paradox, taboo, villain, social proof, future-cast. ≤12 words each. No buzzwords.
Note: The no buzzwords is a game changer!
2. Cross-domain analogy test
Explain {COMPLEX BENEFIT/CONCEPT} to {ICP} using an analogy from a surprising but fitting domain you choose.
The domain must be unrelated to marketing/business, yet make the concept feel more tangible and memorable.
Write ~120 words, vivid and concrete, with at least one sensory detail. End with a one-sentence CTA.
Also, in brackets at the start, name the chosen domain.
Note: The benefit/concept is something you want to bring to life for your audience
3. Tone-shifting script test
You are an elite ad creative strategist.
The user will provide:
- Product: {PRODUCT}
- Ideal Customer Profile (ICP): {ICP}
Step 1 — Determine the single most compelling, high-impact core claim for this ICP.
• Base it on the ICP’s pains, desires, and the product’s unique advantages.
• The claim should be bold, memorable, and directly tied to a meaningful outcome.
• Do NOT ask the user for the claim — infer it.
Step 2 — Create a 52-second ad for the product/ICP built around this core claim.
• Break the ad into 7 sequential clips, each exactly 8 seconds long, for Veo3.
• The ad must flow naturally but shift tone every 2 clips:
- Clips 1–2: Paranoid
- Clips 3–4: Pragmatic
- Clips 5–7: Playful (with a strong CTA in the final clip)
• Each clip should have a visually memorable hook and be self-contained enough to stand alone if seen out of context.
Output Format:
Core Claim: {AI-generated claim}
Reasoning: {2 sentences explaining why this claim resonates with the ICP}
Clip 1 – [Tone]: {8-second script}
Clip 2 – [Tone]: {8-second script}
Clip 3 – [Tone]: {8-second script}
Clip 4 – [Tone]: {8-second script}
Clip 5 – [Tone]: {8-second script}
Clip 6 – [Tone]: {8-second script}
Clip 7 – [Tone/CTA]: {8-second script}
Note: This is a great use case, using GPT-5 to script write ads in GPT-5 is a lot of fun
4. Category creation + naming test
Invent 5 new category names for {PRODUCT}. For each, provide: tagline (≤8 words), 1-sentence origin story (why it fits), and a 5-word rallying cry. Must feel distinct from existing categories.
Note: This really stretches GPT-5 as a brand marketer
5. Constraint creativity test
Describe {PRODUCT} for {ICP} without using {BANNED WORDS: your brand name, ‘AI’, ‘platform’, ‘innovative’, ‘leverage’}. Write one 50-word micro-story, then a 6-word title, then a 10-word CTA. Make it specific and sensory.
Note: Again, we’re stretching GPT-5’s ability to be creative
Ok, that’s this weeks tutorial. Ultimately this is one tutorial of many that I’m going to do in the future in how you can use memory + variables to begin tailoring all your different AI use-cases for your needs.
Until Next Time,
Happy AI-fying
Kieran
Great article. You can also generate your ICP or Target user persona with Velozity https://velozity.co/
This is incredibly helpful. Thank you!!