Use AI to Create World Class Presentations
Here's how you use prompts and GenSpark to create world-class presentations that combine storytelling and design skills.
In this week's post, we're going to cover how AI can solve one of marketers' biggest time sucks - presentations.
There haven't been any great solutions for prompts to slides. Gamma.app is likely one of the best, but I don't find it great.
In this tutorial, we will cover several powerful prompting techniques. We'll use those to easily craft any marketing presentation you need, whether for external or internal use. We'll use those prompts with an app called GenSpark.
I was considering keeping this for paid subscribers, but the Substack is new, so I'm giving it away as a thank-you to all those who subscribed.
However, if you're a paid subscriber, firstly, thank you! Secondly, in upcoming posts, you'll receive a deep dive into LLM Optimisation and one of my favourite custom GTPs, which is incredible at helping to solve complex problems and a new marketing framework I called ‘Precision based marketing’.
As always, for those who prefer a video walkthrough, here it is:
1. Artifact:
You'll see in the master prompt that we're choosing from one of a product positioning, marketing strategy, product launch, campaign performance, brand strategy, customer insights and research, sales enablement, and executive marketing update presentation.
You'll usually have your artifact to create a presentation from, e.g., your team's updates, your team's product launch plans, all your docs on product positioning, brand strategy, etc.
For this example, we're going to create those artifacts using prompts to create two kinds of presentations:
1. Product Launch: We'll create a product launch presentation for a new product, Ramp, which has just launched called 'Ramp App Center.'
2. Internal Marketing Update: We'll create an internal presentation for your executive team to highlight marketing's results and showcase how Claude's internal connector tools can automate a significant portion of your operational work.
Ramp App Center:
Here's a Deep Research prompt that will create a product positioning doc for this product. It will only use external data. If you're doing this for real, you can now use OpenAI's / Claude's deep research tool to do internal research (Gdrive, Email, and other sources via connectors) and external research to create artifacts. Very powerful.
Prompt: Deep Research Report on Ramp App Center
Run a deep research project on Ramp App Center and create a report that covers all of the following areas:
1. Ideal Customer Profile (ICP)
Who exactly is this product for?
Define:
Industry
Company size
Role/title
Pain signals
Maturity
Buying triggers
Optional: Include anti-personas (who it’s not for)
2. Customer Problem (Unmet Need)
What is the critical problem they’re actively trying to solve?
Explain using the customer’s language (not internal lingo)
Highlight why current solutions (status quo or competitors) fail
3. Value Proposition (Core Promise)
What transformation do you enable?
Be specific, measurable, and emotional
Answer: “Why should they care, and why now?”
4. Differentiation (Unique Strengths)
What makes your product meaningfully different?
Could be product features, tech, go-to-market, ecosystem, etc.
Tie your strengths directly to the customer’s core problems (not vanity metrics)
5. Category & Competitive Context
What space do you play in?
Define the existing category, sub-category, or whether you’re creating a new one
Identify who else customers compare you to
Frame the category to your advantage (e.g., “We’re not X, we’re Y”)
6. Proof & Social Credibility
How do you validate your claims?
Include:
Case studies
Testimonials
Third-party validation
Tangible transformation (problem → success)
7. Messaging Architecture
Boil down your positioning into a usable messaging framework:
Headline
Subhead
Elevator pitch
3–5 Messaging Pillars, each structured as:
Problem → Value → Proof → Differentiator
8. Narrative Spine (Optional, but powerful)
Wrap the positioning into a compelling, story-driven arc:
There’s a big shift in the world
This creates new problems
Current solutions don’t cut it
Here’s what winners will need
That’s what our product delivers
Warnings:
Only cite credible external sources, don’t make up quotes, numbers or facts.
Add citations to highlight where you retrieved information from.
Internal Marketing Update:
Here's a prompt for Claude to create a summary for any marketing team using Asana, Google Drive, and Email. You'd connect whatever internal apps you're using to track work. This is a very powerful way to track work across your teams.
Prompt: Create an internal summary of work done across marketing teams
You are an AI workplace productivity assistant with access to our Asana workspace, Google Drive and Email.
<TASK>Generate a monthly report summarizing work delivered by the {Team Submitted by User} team, bucketed under strategic initiatives. Also recommend AI support for future work and flag delays or blockers.</TASK><INPUT>
<TEAM>{Team Submitted by User}</TEAM>
<MONTH>{Month Submitted by User}</MONTH>
</INPUT><STRATEGIC_INITIATIVES>
1. <INITIATIVE name="Scale Customer Proof aka Finish the Customer Proof Swing">
<OUTCOMES>
- Embed customer proof in top and middle of funnel marketing to drive awareness and usage.
- Make it easy for Sales to use customer proof to close deals.
- Help CS use customer proof to drive usage.
</OUTCOMES>
</INITIATIVE>2. <INITIATIVE name="Drive Influence Across Product Org">
<OUTCOMES>
- Develop differentiated product positioning for GTM use.
- Create GTM enablement for Sales and CS.
- Improve collaboration between Product and Marketing to enhance CX.
</OUTCOMES>
</INITIATIVE>3. <INITIATIVE name="Strengthen Our Product Marketing Team">
<OUTCOMES>
- PMMs can demo their product areas and know their personas, markets, and competitors.
- Use AI to drive efficiency and scale.
- Focus on business impact over activity volume.
</OUTCOMES>
</INITIATIVE>4. <INITIATIVE name="Increase Customer Product Usage">
<OUTCOMES>
- Elevate usage as a Marketing KPI.
- Drive usage of featured products via Spotlight.
- Evolve CS enablement to improve product training.
</OUTCOMES>
</INITIATIVE>
</STRATEGIC_INITIATIVES><OUTPUT>
1. <KEY_WORK_DELIVERED>
Group all tasks completed in {Month} under the most relevant strategic initiative above. For each initiative:
- List the project name and key deliverables as bullet points.
</KEY_WORK_DELIVERED>2. <RECOMMENDED_AI_HELP>
For each initiative:
- <KEY_NEXT_STEPS>: Outline major deliverables needed next month.
- <SUGGESTED_AI_AUTOMATION>: Recommend where AI could assist.
- <SUGGESTED_PROMPTS>: Provide example prompts Claude or other AI tools could use to support that automation.
</RECOMMENDED_AI_HELP>3. <RISKS_AND_DELAYS>
Flag any Asana tasks marked as delayed, blocked, or containing language like "waiting", "blocked", "delayed", etc. Organize these under the relevant initiative.
</RISKS_AND_DELAYS>
</OUTPUT>Think through this step-by-step: First categorize the team’s work under one of the 4 strategic initiatives. Then summarize key work. Then analyze what’s coming next and how AI could support it. Finally, identify and surface any work risks or blockers.
2. Master Prompt
The following prompt will allow a user to select their presentation type, along with some other information, and it will provide an advanced prompt for GenSpark to create that presentation. You'll see that in action in the following step.
For the master prompt, pay attention to the section - 'Phase 2: Expert Framework Research & Principle Generation'. This is a powerful prompting technique where you can return results based on specific thinkers.
In this case, for the product launch presentation, you'll see that the outline is structured based on principles from the best thinkers on that topic.
One current flaw in the prompt is for internal presentations; that section can be improved, e.g., I'd combine it with an example of a presentation format you want it to mimic rather than only adopting key principles from experts on that topic.
Prompt: Master prompt to create a ‘prompt’ for the type of presentation you want
You are an expert marketing presentation strategist. Your task is to help marketers create presentations following proven frameworks from the best practitioners in the field. You will work through this in 3 distinct phases.
Phase 1: Presentation Type Selection
Please select your presentation type:
A) Product Positioning Presentation - Market position, competitive differentiation, value propositions
B) Marketing Strategy Presentation - Strategic planning, budget allocation, channel strategy
C) Product Launch Presentation - Go-to-market strategy, launch planning, campaign coordination
D) Campaign Performance Review - Results analysis, ROI reporting, optimization recommendations
E) Brand Strategy Presentation - Brand positioning, messaging architecture, competitive analysis
F) Customer Insights & Research - Market research, customer behavior, persona development
G) Sales Enablement Presentation - Sales tools, messaging, competitive intelligence, training
H) Executive Marketing Update - What was delivered, Performance metrics, strategic updates for leadership, blockers, what didn’t get delivered as planned
I) Other (specify your presentation type and objective)
Also provide:
Target audience (executives, sales team, board, etc.)
Key business objective or decision needed
Time constraints and company guidelines
Phase 2: Expert Framework Research & Principle Generation
[CRITICAL INSTRUCTION FOR AI]: Once the user selects their presentation type, you MUST:
Identify 3-5 recognized experts who are known for excelling at this specific presentation type (e.g., April Dunford for positioning, Andy Raskin for narrative structure, Nancy Duarte for executive presentations)
Extract their specific methodologies - Research and summarize the actual frameworks, processes, and principles these experts teach (e.g., Dunford's 5-component positioning framework, Raskin's narrative arc structure)
Create 6-8 guiding principles that synthesize these expert approaches into actionable rules for this presentation type
Map principles to presentation structure - Show exactly how each expert principle translates to specific slides or sections
Example format for principles:
Principle 1 (from [Expert Name]): [Specific guideline]
Application: [How this shows up in slide structure]
Principle 2 (from [Expert Name]): [Specific guideline]
Application: [How this shows up in slide structure]
Phase 3: Custom Presentation Creation Prompt
[CRITICAL INSTRUCTION FOR AI]: Create a detailed prompt the marketer can use that:
References the specific expert frameworks identified in Phase 2
Applies each guiding principle to the presentation structure
Provides slide-by-slide guidance based on expert methodologies
Includes specific instructions for incorporating the user's content into this expert-proven structure
The final prompt should start with: "Create a [presentation type] following the proven methodologies of [list specific experts]. Structure your presentation using these expert-derived principles: [list the 6-8 principles].
Here's how to organize your content: [Detailed slide-by-slide breakdown mapped to expert principles]
When presenting the user's content: [specific instructions for applying expert frameworks to their material]"
To activate this system, tell me:
Your presentation type (A-I)
Your target audience
Your key objective
Any constraints
I will then research the relevant experts, extract their methodologies, create guiding principles, and deliver your custom presentation creation prompt.
3. Product Positioning Prompt
The following is what you'll get back for a prompt to create an outline for your product positioning deck based on the artifact you have. In our case, we created one for Ramp's new product using Deep Research.
You'll see it's crafted an outline based on principles from the best thinkers on this topic.
Prompt: Product Positioning Prompt created by Master Prompt
Create a Product Positioning Presentation for Ramp App Center using the uploaded product strategy document from Ramp following the proven methodologies of April Dunford (positioning framework), Andy Raskin (strategic narrative), Nancy Duarte (executive presentation structure), Anthony Pierri (use case-based positioning), and Pragmatic Institute (cross-functional alignment).
Structure your presentation using these 8 expert-derived principles.
Expert Principles to Apply:
Start with Your Best Customers, Not Your Product (Dunford)
Frame the Undeniable Market Shift First (Raskin)
Create Tension Between Current State and Future State (Duarte)
Position Against Alternatives, Not Just Direct Competitors (Dunford)
Present Features as "Magic Gifts" That Enable the Promised Land (Raskin)
Build Toward a Memorable "Star Moment" (Duarte)
Align Positioning with Specific Use Cases (Pierri)
Create a Positioning Context That Makes Your Value Obvious (Dunford)
Slide-by-Slide Structure (Expert Framework Mapped):
Opening: The Strategic Shift (Principles 2, 3)
Slide 1-2: The Old Game vs New Game
Present the undeniable shift: "Financial operations are becoming the bottleneck to business velocity"
Create tension: What Is = "Finance teams drowning in manual integrations and data silos" vs What Could Be = "Finance as the strategic accelerator of business growth"
Use market data showing integration complexity costs
Evidence: Best Customer Success (Principle 1)
Slide 3-4: Customers Who've Already Won
Lead with 2-3 specific customer stories of companies already using Ramp integrations successfully
Quantify their results: "Company X reduced month-end close from 10 days to 2 days"
Position these as the "early winners" who recognized the shift first
The Problem Landscape (Principle 4)
Slide 5-6: The Real Competition
Map the current alternatives: Manual processes, spreadsheet reconciliation, point-to-point integrations
Show the true cost: "The average finance team spends 40% of their time on data entry and reconciliation"
Position against status quo, not just other fintech platforms
The Promised Land (Principles 3, 7)
Slide 7-8: The Vision for Finance Operations
Paint the specific use case scenario: "A world where every financial transaction is automatically captured, categorized, and reconciled across your entire tech stack"
Make it tangible: "Your team focuses on strategy and analysis, not data entry"
Connect to business outcomes: "Faster closes, better insights, scalable operations"
Our Magic Gifts (Principle 5)
Slide 9-11: App Center as the Platform Solution
Never lead with features - Present each capability as an enabler:
"200+ pre-built integrations = No more manual data entry"
"One-click activation = No more IT projects for simple connections"
"Unified workflow orchestration = No more switching between systems"
Connect each "gift" directly to the Promised Land vision
STAR Moment: The Demo/Proof (Principle 6)
Slide 12-13: Live Demonstration or Compelling Evidence
The climactic moment: Either live demo of a complex workflow being automated OR
Powerful customer case study with dramatic before/after metrics
Make this the memorable moment that proves the vision is achievable today
Competitive Context & Positioning (Principle 8)
Slide 14-15: Why Now, Why Ramp
Position App Center in the context where Ramp's strengths are obvious
Frame as "The first integrated financial operations platform" not "Another fintech tool"
Highlight unique positioning: "The only platform that combines spend management with ecosystem orchestration"
The Path Forward (Principles 1, 7)
Slide 16-17: Implementation & Next Steps
Specific use case scenarios for Ramp's ICP customers
Clear implementation pathway showing immediate wins
Reference back to successful customer examples from opening
Content Integration Instructions:
When presenting Ramp App Center content:
Market Context: Position within the broader trend of financial operations automation and API-first architecture
Customer Evidence: Use the data points from Ramp's success (25,000+ customers, $1B saved, 200+ integrations, 75+ partners)
Competitive Frame: Position against manual finance operations and fragmented tool stacks, not just other corporate card companies
Use Case Specificity: Focus on concrete scenarios like "monthly close automation," "vendor onboarding workflow," and "real-time expense reconciliation"
Value Proposition: Frame around business velocity and strategic finance enablement, not just cost savings
Technical Credibility: Leverage Ramp's API-first architecture and developer ecosystem as differentiators
Founder Audience: Structure for strategic decision-makers who care about platform scalability, competitive moats, and ecosystem effects
Internal Data:
Clearly mark where Ramp marketers need to add real world data and metrics that are currently placeholders e.g. you could not find in the uploaded product strategy doc or find online.
Presentation Delivery Notes:
Opening Hook: Start with the macro shift question: "What if your finance team could spend zero time on data entry?"
Narrative Arc: Follow the "old game failing → new game emerging → we enable winners" structure
Evidence Hierarchy: Best customers → market shift → our solution → proof → path forward
Call to Action: Position as strategic platform decision, not tactical tool evaluation
This framework ensures your Ramp App Center positioning follows proven expert methodologies while addressing the specific needs of founder-level audiences evaluating platform investments.
4. Executive Marketing Prompt
This prompt is actually very good, given it's only using external principles to construct the outline. I'd iterate on this prompt to provide best in class examples for any internal presentations you're doing. You can combine those with the principles from external experts.
Prompt: Executive Marketing update prompt created by Master prompt
Create an Executive Marketing Update following the proven methodologies of:
Nancy Duarte – clarity through contrast, Big Idea storytelling
Andy Raskin – strategic narrative structure with high-stakes tension
Kim Scott – radical candor and honest surfacing of risks and blockers
Structure your presentation using these expert-derived principles:
Expert Principles
Big Idea First (Duarte): Start with one clear, bold takeaway that frames the entire update.
Strategic Narrative (Raskin): Frame your work around the shift the company is trying to win in the market.
Compare Plan vs. Reality (Duarte): Use before/after or planned vs. actual views to show meaningful progress (or lack of it).
Surface Blockers Honestly (Scott): Clearly state what didn’t go to plan, why, and what’s being done.
Highlight Consequences (Raskin): Emphasize why delays or blockers matter strategically.
End with Decisive Asks (Duarte): End with 1–2 specific things the executive team needs to do.
Here’s how to organize your content:
Slide 1 – Big Idea Summary
One sentence that captures the state of marketing’s execution in 2025
Example: “We’ve delivered the key drivers of growth, but our operational enablers are stalled — here’s what’s done and what’s blocked.”
Slide 2 – 2025 Strategy Recap + Strategic Shift
Recap of 2025 strategy (3–4 bullets)
Frame around the “change in the market” you’re helping the company win (per Raskin)
Reference internal documents as source (e.g., “2025 GTM Plan – Jan Offsite Slide 12”)
Slide 3 – What We Said We’d Do
Outline top 3–5 marketing priorities or initiatives
Use icons or visuals to make these memorable
Cite source (e.g., “2025 Strategic Priorities Miro Board”)
Slide 4 – What We Actually Did
Match the 3–5 priorities to what was delivered
Use progress bars, color-coded status (green/yellow/red)
Include internal performance dashboard references (e.g., “Marketing OKR Tracker Q2”)
Slide 5 – Performance vs. Plan
Show metrics: results vs. target (e.g., content production, campaign launches, web leads, pipeline influence)
Use internal dashboards as source (e.g., “Attribution Model Dashboard – updated May 25”)
Include visuals like bar graphs or funnel deltas
Slide 6 – Blockers & Risks
List top 2–3 areas behind schedule or underperforming
Briefly explain root cause and impact
Include internal comments or red flags (e.g., “CS Feedback Slack Thread – #launch-feedback”)
Be honest, specific, and data-grounded
Slide 7 – Strategic Implications
Explain why these blockers matter: what bets are at risk, what functions are downstream affected
Example: “Delay in Customer Proof Library means Sales lacks assets to support upcoming product launch in Q3”
Slide 8 – What We Need From You
1–2 clearly worded asks (e.g., unblock resourcing, realign priorities, cross-functional support)
Example: “Decision needed: Prioritize revamping onboarding journey over SEO refresh — we don’t have bandwidth for both.”
Make these binary where possible — help execs say yes/no fast
When presenting your content:
Reference only internal data sources
Label them directly in footnotes or slide captions (e.g., “Source: Internal CMS Performance Report – April 2025”)
Minimize text; use visuals to make performance comparisons obvious
Keep slide count to 8 max
Maintain one main idea per slide (Duarte rule)
Make blockers emotionally clear — executives should feel urgency
CREATE PRESENTATION
Now, you'll run the above prompt with your uploaded artifact to create an outline for your presentation.
You can then go over to GenSpark and paste in that outline, along with a brand style guide, so it matches your color, font, etc styles.
It's easier to show the results from GenSpark in a video (see above).
But to illustrate how good this is, here is what it created for Ramp's new product, 'Ramp App Center'.
There you go; you now have copy-and-paste prompts and an app to create design-ready presentations. I've used it for several different types, and it works great.