Using Audience Style Guides with Claude

Here's how to create audience style guides for Claude to drastically improve your content.

I've written before about the power of Claude for content creation.

In particular, I've shown how to create writing style guides to improve results.

Here's something else I feel dramatically improves Claude's results for creating content - Audience Style Guides.

I explain how to create Audience Style Guides in this short video and why they’re so impactful.

PROMPT

“Audience Style Guide: [Add Your Persona Name]

Reader Profile

Provide specific details about: 1) Demographics (age range, professional

role, industry), 2) Current skill/knowledge level in this topic, 3) Daily

challenges they face, 4) Their immediate goals and long-term aspirations.

Include any data points or metrics they typically work with.

Content Voice & Tone

Core Voice Attributes

List exactly 3 essential voice characteristics for this content, with specific

examples of how each should manifest in writing. For example:

'Authoritative - uses confident declarative statements, cites research'

rather than just 'authoritative.'

Language Style

Define specific parameters for: 1) Technical vocabulary allowed/not

allowed, 2) Sentence complexity (simple, moderate, complex), 3)

Required background knowledge assumptions, 4) Examples of preferred

and avoided phrases.

Writing Don'ts

List specific examples of: 1) Phrases to avoid, 2) Tones that would

undermine credibility, 3) Assumptions that could alienate readers, 4)

Common industry clichés to avoid. Include alternatives for each.

Content Structure

Preferred Formatting

Specify exact requirements for: 1) Maximum paragraph length, 2)

Frequency of subheadings, 3) Types of lists/bullets allowed, 4) Section

length guidelines, 5) Required structural elements in order.

Optimal Length

Provide specific word count ranges for: 1) Standard articles, 2) Social

media posts, 3) Email content, 4) Other relevant formats. Include

minimum and maximum lengths for each.

Essential Elements

List required components in priority order, with specific examples of each:

1) Must-have statistics, 2) Types of examples needed, 3) Specific action

items required, 4) Supporting evidence formats.

Engagement Patterns

Attention Hooks

Provide examples of: 1) Exact opening lines that work, 2) Questions that

engage, 3) Statistics that grab attention, 4) Scenario frameworks that

resonate. Include specific templates to follow.

Content Angles

Detail preferred frameworks for: 1) Story structures, 2) Problem-solution

patterns, 3) Case study formats, 4) How-to approaches. Include specific

examples of each type.

Trust Signals

Specify requirements for: 1) Types of data citations needed, 2) Expert

qualification standards, 3) Case study elements, 4) Statistical proof

points. Include preferred sources and formats.

Language

Framework Power

Words

Create a specific list of: 1) Industry-specific terms to use, 2) Action verbs

that resonate, 3) Emotional triggers that connect, 4) Technical terms

appropriate for this audience level.

Key Phrases

Provide a glossary of: 1) Required technical terms, 2) Industry

frameworks to reference, 3) Conceptual models to include, 4) Standard

definitions to use consistently.

Content Themes

List priority topics in order of importance, with specific subtopics for each.

Include metrics for theme balance and content distribution across topics.

Reader Engagement

Style Questions That

Resonate

Provide specific examples of: 1) Opening questions, 2) Reflection

prompts, 3) Challenge questions, 4) Call-to-action questions. Include

templates for each type.

Solution Framing

Define exact requirements for: 1) Step-by-step structure, 2) Strategic

frameworks, 3) Implementation guidance, 4) Success metrics. Include

templates for each approach.

Value Demonstration

Specify formats for showing: 1) ROI calculations, 2) Success metrics, 3)

Before/after comparisons, 4) Benefit statements. Include specific

examples and templates.

Technical

Elements Data

Presentation

Define requirements for: 1) Chart types allowed, 2) Statistical formats, 3)

Data visualization standards, 4) Technical detail level. Include specific

examples of good/bad presentations.

Visual Elements

"Specify standards for: 1) Image types and styles, 2) Chart/graph

formats, 3) Diagram complexity levels, 4) Visual hierarchy rules. Include

example references."

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Until Next Time,

Happy AI’fying,

Kieran