Why the Traditional Marketing Team is DEAD
AI will usher in the age of the generalist. The new marketing team will be structured for agility and execution.
The traditional marketing team is DEAD.
Welcome to the age of the generalist. The new marketing team will look very different.
Most marketing orgs look like this:
- Functional silos
- Discipline-first roles (PMM, Demand Gen, Brand)
- Built for how we ship things today
This model is built for annual plans, quarterly reviews, and waterfall charts.
AI will change this.
It will:
- Provide real-time insights on the biggest opportunities and problems to prioritize (based on internal/external data and custom training logic)
- It allows teams to generate, test, and ship in a fraction of today's time.
- It allows AI-enabled generalists to move incredibly quickly across various disciplines.
Instead of "always-on" teams, we'll have 6/8 week 'mission pods':
- Pods are cross-functional
- Each pod will have a pointed outcome
- Filled with AI-enabled generalists who can use AI to strategize, ship, learn, and iterate.
When the mission ends, the pod dissolves.
New signals = new missions = new pods.
It's agile marketing, powered by AI, anchored on outcomes.
And the best part?
It removes all the current inefficiencies that come with today's orgs that slow us down from shipping.
The AI era is for people who move fast and ship
As an experienced content marketer, I think this makes so much sense as a more streamlined, less silo-ed, more action-oriented way to organize marketing teams.