Why the Traditional Marketing Team is DEAD

AI will usher in the age of the generalist. The new marketing team will be structured for agility and execution.

The traditional marketing team is DEAD.

Welcome to the age of the generalist. The new marketing team will look very different.

Most marketing orgs look like this:

- Functional silos

- Discipline-first roles (PMM, Demand Gen, Brand)

- Built for how we ship things today

This model is built for annual plans, quarterly reviews, and waterfall charts.

AI will change…