How hard is getting traffic from Google right now? They continue to release new features that make it harder than ever to grow traffic in verticals like Travel, Ecommerce and many more.
Well, fear not, we drafted in well-known SEO expert Aleyda Solis to give us the best insights on how to fight back against Google.
- How Aleyda has seen Google evolve over her time doing SEO for a range of different clients.
- What to do if you're starting to try to compete for search traffic in a competitive market, and how you can still win against the biggest competitors.
- Why it might be time to start investing more in Youtube, and how to make it successful.
Time Stamped Notes
[2:30] - Aleyda tells us why she started her agency Orainti
[5:30] - Getting traffic from search is becoming more of a challenge, not only because of competition from other players in the market but because of increased competition from Google themselves.
[10:50] - Google is disrupting many markets like travel, flights. Brands in those verticals need to ensure they don't rely on a single channel for growth and provide additional value to customers that Google cannot, e.g., discounts, alerts. Customer experience is how those brands can fight back.
[14:30] - One of the ways you can compete in competitive markets is to look for areas where your competitor's websites are weak. For example, where are they under-invested? Maybe there are specific topics they haven't covered extensively, or pages they rank for that don't have a lot of high-quality links pointing to them.
[23:00] - Aleyda gives tips for optimizing videos for Youtube, and we discuss how most traffic for Youtube videos comes from their recommendation engine, not the search pages.
[27:00] - To get your videos included in more Youtube recommendations, you have to make them engaging and keep people watching. Aleyda gives some tips to do that.
[29:30] - The most crucial part of getting traffic to your video is growing a community for your Youtube channel.
[30:00] - We talk about why there aren't a lot of marketers who've made Youtube into a successful channel for them.
[35:45] - Aleyda talks about when she recommends for her clients to invest in Youtube.