Apr 25, 2021 9:36:51 AM

The Four Era's for B2B Marketing

Something I've been noodling over is how B2B marketing has changed. There have been four distinct eras in how companies market to businesses.

Topics: B2B Marketing

Feb 4, 2021 5:18:40 PM

How Unbundling & Rise of Digital Communities will impact B2B Growth

In this episode of the GrowthTLDR, we talk about how the unbundling of platforms like Craigslist, Reddit, and LinkedIn presents opportunities for digital communities to better serve their audience's needs.

Topics: GrowthTLDR, The One Thing, Community

Jan 26, 2021 3:31:19 PM

How do the best companies pick winning markets?

In this episode of the GrowthTLDR, we cover a common question, how do the best companies pick winning markets.

We use Strava, the social network for athletes, and ask how they would pick who to build their go-to-market around.

We cover how they might access a market's profitability, what market they should build product features for, and how they should think about building a plan for audience growth.

Topics: GrowthTLDR, Product-Led Growth, The One Thing

Jan 21, 2021 3:58:35 PM

Great Inputs Matter, Intentional Meetings, Rising CAC - #TheOneThing

It's the "One Thing" on the GrowthTLDR where the hosts (Kieran Flanagan, Nicholas Holland, and Scott Tousley) cover an idea or observation they feel is worth sharing with the podcast listeners.

Topics: GrowthTLDR, The One Thing

Jan 20, 2021 5:01:58 AM

Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks

In this episode of the GrowthTLDR, we talk to Paul Cowan, the CMO of Freshbooks about how you build a 12 month plan for growth.

Topics: GrowthTLDR, Podcast, Brand

Jan 15, 2021 6:02:56 AM

How Docket is Revolutionizing Meetings Through a Product-Led Model

In this episode of the GrowthTLDR, we talk to Darin Brown, the CEO, and Co-Founder of Docket, a company looking to revolutionize meetings through a product-led model.

Topics: GrowthTLDR, Podcast, Product-Led Growth

Dec 1, 2020 4:32:46 AM

How Freemium Helped Planable Grow to 700 Customers

In this episode of the GrowthTLDR, we talk to Xenia Muntean, the CEO, and co-founder of Planable.

Planable is a four-year-old company based in London with 20 employees and 700 customers. They provide a tool that helps social media managers better collaborate.

Topics: Growth, Podcast, Founder

Nov 24, 2020 4:24:02 AM

How Growth Helped Companies Like Uber and Lambda School to be Successful

In this episode we talk to Adam Grenier who has done growth at companies like Hotel Tonight, Uber and Lambda School.

We get into Adam's wild ride at Uber, where during his four years the company went from 300 employees to 20,000. We ask what did growth do at Uber, how was it structured, and why it was disbanded after three years.

Topics: Growth, Podcast, Leader

Nov 17, 2020 2:24:51 PM

The Marketing Leadership Playbook for Scale-Ups

In this episode of the GrowthTLDR, we talk to Mark Fiske, who has lead teams at Ancestry and CreditKarma.

We talk to Mark about all of the things you need to master to lead marketing at a successful scale-up company.

Topics: Podcast, Leader, Leadership

Nov 12, 2020 12:00:00 AM

How to Create a Multi-Million Dollar Acquisition Strategy

In this episode of the GrowthTLDR, we talk about some of the latest tech stories, including Loom updating their pricing and Notion launching jobs to be done guides, and how you can build a customer acquisition model for 2021.

Topics: Growth, Podcast, Swipefile

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