The No-Code Movement: Going from Idea to Minimal Viable Product

Mar 26, 2020 5:41:53 AM
Author: Kieran Flanagan

In this episode of the GrowthTLDR, we talk to Bram Kanstein about the No-code movement.

We're entering a world where it's possible to build powerful tools without needing to code. That's a massive advantage to all those people who want to validate a product idea by developing a minimal viable version of that idea.

We talk to Bram about the No-code movement, which he has created a course around. We cover some of the best examples of companies that created the first version of their product by taking a No-code approach.

We also dig into some of the best use cases for No-code applications and how budding entrepreneurs can leverage that approach to take a faster route to market.

Time Stamped Notes

[3:15] - Bram got interested in the no-code movement when he discovered how powerful tools like Zapier, Airtable, and Carrd were for building lightweight tools.

[5:30] - The No-code movement centers around the idea of using a combination of apps to automate processes. MakerPad is a community focused on sharing tutorials around different use cases for No-code apps. Bram's course helps his students go from idea to an MVP without having to code.

[8:10] - Bram talks us through how he validated his course by taking a No-code approach to building his course, including how people signed up for the course and purchased it.

[11:20] - We talk about the limitations of the No-code approach to building apps. Bram thinks for 70% of startup ideas; you could build the first version of your product via No-code apps.

[14:30] - Taking a No-code approach to product development means you can validate your idea a lot quicker. It also means you're able to gather the information that can help you better code the version of your product.

[17:30] - When using No-code to validate your product, skills you need are - be great at communicating, be able to visualize the user journey across your product and be able to articulate the problem you're solving clearly.

[20:50] - Great founders can find a problem worth solving and stay focused on solving that problem, and clearly articulating to their audience why it's a problem worth solving.

[22:10] - Bram goes through some well-known brands that leveraged a No-code approach to validating their business idea.

[25:35] - Bram talks us through how he built, launched it, and did a hugely successful launch on Producthunt.

[28:50] - We discuss the role of outreach in making your launch successful on Producthunt.

[31:00] - Bram didn't have an end goal in mind when building startupstash; he just knew from speaking with startup-founders that aggregating all these tools together was a problem worth solving.

[33:00] - We talk to Bram about how we managed to get recurring traffic to startupstash. Producthunt can create a lot of traffic to your product in the short-term but doesn't generate traffic for your product in the long-term.

[34:50] - Bram takes us through how he ended up selling startupstash

Bram on Twitter / LinkedIn
– Kieran on Twitter / LinkedIn / Medium
– Scott on Twitter / Linked / Medium

Topics: Growth, Podcast, Leader

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