The Secrets Behind ActiveCampaign’s Rapid Growth

Posted on April 30, 2019

What we cover in Episode 38?

There is a misconception that high growth companies are overnight successes. You often don’t hear the real story on how it took years and a lot of hard work to build that success.

Today, we’re joined by founder and CEO of ActiveCampaign Jason VandeBoom to talk about their growth story.

We cover:

– How ActiveCampaign grew from 1 to 20 people in the first 13 years, and then to over 400 employees in the next 4 to 5.
– Why Jason decided to take on funding in 2016 to expand growth
– How Jason believes customer experience is a company’s real moat and how you can build an exceptional one.
– The reason ActiveCampaign got rid of their freemium tier.

We hope you enjoy learning from Jason.

Happy Growing!


Time Stamped Notes:

[2:34] Jason covers the important topic of his favorite pizza toppings 🙂 and we go deep on the best toppings.

[4:40] Jason talks about his journey into entrepreneurship

[6:10] ActiveCampaign grew from 1 to 20 employees in their first 13 years. They were profitable.

[8:20] Jason talks about ActiveCampaigns early years as on-premise software and how no one buys it during the holidays 🙂

[10:00] ActiveCampaign switched to a monthly license payment model to make it more affordable for SMBs.

[11:00] Jason talks his rule of not wanting anyone customer to account for more than 0.5% of their revenue.

[14:20] We talk about how a lot of businesses who focus on SMB get stretched upmarket by their customer’s success.

[17:00] Often making decisions quickly and being wrong is better than overthinking the decision.

[21:10] Why did Jason decide to raise money in 2016? It was an optimal time, ActiveCampaign had a lot of inbound interest, Jason valued the additional pressure raising money would bring and their goals are big, so the capital allows them to make big bets.

[26:10] How has Jason’s role as CEO changed as the number of employees has grown to such a large number?

[28:35] Jason shares his thoughts on why customer experience is so vital for companies with products for SMBs and gives examples on how to build an excellent one.

[32:15] Customer experience and being authentic are companies real moats.

[33:30] Jason talks about ActiveCampaigns decision to get rid of their freemium offering because they wanted to reduce their time to value.

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