In this episode of the GrowthTLDR, we talk to Darin Brown, the CEO, and Co-Founder of Docket, a company looking to revolutionize meetings through a product-led model.
Docket is currently at 15,000 users growing through SEO and product-led virality.
We talk to Darin about why he started Docket, how they measure user activation, and what's it like growing through the Zoom marketplace.
Time Stamped Notes
[5:00] - We talk about why Darin started Docket and how COVID has accelerated their growth.
[8:00] - Darin brings us through how Docket grew to a 15,000 person company. It's mainly SEO and product virality.
[9:50] - We go through how Darin thought about creating a pricing model for users vs. teams.
[11:30] - We talk about Loom's recent change to monetize the core value of their product, the amount of time you get to record a video.
[13:20] - Darin brings us through the product-led metrics he is obsessing over for Docket.
[14:50] - Docket's entire go-to-market is currently touchless.
[15:30] - Docket pays attention to how many people are engaging with the product daily. Their user activation is currently at 20%.
[17:10] - Business drastically underestimates the need for correct data instrumentation when undertaking a product-led model. Darin brings us through how they've avoided that at Docket.
[20:30] - We talk to Darin about the importance of Zoom's marketplace in Dockets growth.
[23:00] - We talk about Zoom's goal for their app marketplace
[24:30] - Darin's toughest challenge right now is prioritizing what product features to build.
[26:00] - Docket is naturally a horizontal product, but Darin is already thinking about to focus on verticals to improve monetization.
[27:30] - We get into what's surprised Darin about launching his start-up.
[30:30] - Darin talks about the challenges of building a company that's now fully remote.