Is the Traditional Marketing Team Dying, Shrinking, or Turning Into Something Else?

The new principles of a modern marketing team: the 0-1 marketer, pods, and depth of craft.

After “Is the CMO role dying?”, the number one question I get asked most is what happens to the marketing team. How drastically will it change? And is it going to shrink in size?

In May, I published a first draft of an answer: how to rebuild your marketing team for the agentic age. It consisted of four layers. Context, Execution, Orchestration, Leadershi…