Help me out with this part. You start out by saying that buyers want to hear, see, and talk to humans to build trust. And then you suggest that most of the early, direct, intentional touches can be handled by AI.
Is this because so much trust has been built through human-led media that by the time someone is directly asking for help, timing (speed) and scale is more important than human touch?
The human isn't out of the loop, the examples I've given is AI acquiring more context to make the human part more contextual.
Human touches need to move up the value chain.
I do believe there are some places where AI is just a better option, where the interaction is more transactional and that person just needs basic questions answered.
In the best case, I agree. I think many will take this to mean that they can be out of the loop during prospecting and discovery.
Also, probably tough for many to find the line between basic questions and intentional research that could move to close very quickly. Timing and relevance are everything now so if you let the agent start the engagement, humans need to be right there and ready for the handoff ASAP if the buyer signals readiness.
I could of done better articulating both of these. The multi-sequence prospecting is integrating AI into human processes e.g. human-driven / ai assisted.
The discovery agent is gathering context, ingesting into the contact record so the rep is better prepared to have a closing call.
Help me out with this part. You start out by saying that buyers want to hear, see, and talk to humans to build trust. And then you suggest that most of the early, direct, intentional touches can be handled by AI.
Is this because so much trust has been built through human-led media that by the time someone is directly asking for help, timing (speed) and scale is more important than human touch?
The human isn't out of the loop, the examples I've given is AI acquiring more context to make the human part more contextual.
Human touches need to move up the value chain.
I do believe there are some places where AI is just a better option, where the interaction is more transactional and that person just needs basic questions answered.
In the best case, I agree. I think many will take this to mean that they can be out of the loop during prospecting and discovery.
Also, probably tough for many to find the line between basic questions and intentional research that could move to close very quickly. Timing and relevance are everything now so if you let the agent start the engagement, humans need to be right there and ready for the handoff ASAP if the buyer signals readiness.
I could of done better articulating both of these. The multi-sequence prospecting is integrating AI into human processes e.g. human-driven / ai assisted.
The discovery agent is gathering context, ingesting into the contact record so the rep is better prepared to have a closing call.