Apr 2, 2019 4:44:02 AM

The Walmart Content Marketing Strategy with Edward Ford

What we cover in EP34?

We love unveiling new marketing strategies here on the GrowthTLDR :) In this weeks episode we talk to Edward Ford who is the Marketing Director at Supermetrics.

We talk about customer research and how marketers often undervalue the impact of it. We cover the essential customer insights to get and the importance of understanding your customer's buying trigger.

Topics: content marketing, Podcast, Leader

Mar 26, 2019 5:21:45 AM

Why SoapBox moved from a Sales-led to Product-led Company

What we cover on Episode 33

We talk a lot about the shift to a product-led go-to-market on the GrowthTLDR, but we haven't included many examples of companies who made that shift.

In this episode, we talk to Jessica Weiz COO of SoapBox about that very topic.

Topics: Growth, Podcast, Founder

Mar 19, 2019 4:17:21 AM

Why Growth at all Costs Won't Scale with Garrett Mehrguth

What we cover on Episode 32

For high-growth companies, it's easy to become fixated on growth at all costs. You obsess over the number of new customers you're acquiring each month and start to forget about the quality of work or service you're delivering.

In this episode of the GrowthTLDR, we talk to Garrett Mehrguth who is CEO and founder of fast-growing B2B search agency Directive Consulting, on why growth at all costs never results in long-term success.

Topics: Growth, Podcast, Founder

Mar 12, 2019 4:35:54 AM

The Evolution of Growth with Brian Balfour

What we cover on Episode 31

Reforge is the premier platform to learn all things growth. It was founded by Brian Balfour who has founded a number of companies, along with working for high growth SaaS companies like HubSpot.

In this episode, we talk to Brian about the 3 critical steps to adopting growth within a company, the importance of growth models, and how to find your product-channel fit.

Topics: Growth, Podcast, Founder

Mar 5, 2019 6:50:49 AM

Why Remote Management is Hard and How to Master it with Kevan Lee

What we cover on Episode 30

Buffer is a social media management platform. It has grown to over 80 employees and zero offices.

As remote work increases, the number of companies like Buffer continues to grow. On this episode of the GrowthTLDR podcast, we talk to Kevan Lee, VP of Marketing at Buffer about this experiences working as a remote manager.

Topics: Podcast, Leader, Remote Work

Feb 26, 2019 7:28:19 AM

A Link Building Playbook for Organic User Growth with Nadya Khoja

What we cover on Episode 29

Venngage is a free infographic tool used by over one million people. How did they acquire so many people?

We talk to their Chief Growth Officer Nadya Koja on how they built a repeatable content marketing playbook focused on acquiring new users from Google.

Topics: Podcast, Leader, Customer Acquisition

Feb 19, 2019 4:30:39 AM

How freemium helped Hotjar grow to 21k paying customers in 4 years with David Darmanin

What we cover in Episode 28

Hotjar has grown a lot in popularity over the past four years. Over 400k websites are using Hotjar, and they have over 21k paying customers.

We talk to David Darmanin, founder and CEO of Hotjar about his experiences in building such a successful company.

Topics: Growth, Podcast, Founder

Feb 12, 2019 5:40:03 PM

Creating a Winning Growth Culture at Credit Karma with Matt Greenberg

What we cover in Episode 27

CreditKarma is a hyper-growth company. When Matt joined 3.5 years ago, he had eight engineers, today that number has grown to over 100.

Matt helped to create a culture of growth at the company.

Topics: Podcast, Leader, Leadership

Feb 5, 2019 4:56:59 AM

How to Stretch Upmarket with Hana Abaza @Shopify

What we cover in Episode 26

For product-led companies focused on SMB and mid-market, a standard growth opportunity is to stretch their business upmarket.

Often companies with a low touch go-to-market are faced with the question of layering on a higher touch business to go after more advanced customers or lose those customers to competitors.

Topics: Growth, Podcast, Leader

Jan 29, 2019 3:58:18 AM

Building World-Class Product Teams with Claire Vo @Optimizely

What we cover in Episode 25

How can you build a world-class product team?

We talk to Claire Vo who is the co-founder of Experiment Engine (sold to Optimizely) and now SVP of Product at Optimizley about this very subject.

Topics: Podcast, Leader, Leadership