You know one of the most difficult challenges we have in growing our businesses? It's doing the actual work!
Growth through paid advertising is hard.
Did you know that 60% of users who signup for a SaaS product only logs in once? That's crazy but speaks to how vital your onboarding experience is.
We catch up with Reyanna Fayyaz who leads self-serve at Box. One of the things a lot of companies struggle with is how they can provide a touchless experience for customers to both onboard themselves to the product, and upgrade to a paid account.
Casey has lead marketing at some hugely successful B2C websites like Paelohacks and Watchmater.com; he's also done it for B2B companies including BigCommerce and ShipBob.
We talk to Lenny Rachitsky who spent seven years helping to grow Airbnb. During this time at Airbnb Lenny was responsible for increasing the supply side of their marketplace and improving the conversion rates of guests who signed up to stay with Airbnb hosts.
What we cover on Episode 45
On this episode of the GrowthTLDR, we talk to Wesley Bush, founder of Productled.com and a big advocate of product-led growth.
What we cover in Episode 42.