Apr 2, 2019 4:44:02 AM

The Walmart Content Marketing Strategy with Edward Ford

What we cover in EP34?

We love unveiling new marketing strategies here on the GrowthTLDR :) In this weeks episode we talk to Edward Ford who is the Marketing Director at Supermetrics.

We talk about customer research and how marketers often undervalue the impact of it. We cover the essential customer insights to get and the importance of understanding your customer's buying trigger.

Topics: content marketing, Podcast, Leader

Mar 5, 2019 6:50:49 AM

Why Remote Management is Hard and How to Master it with Kevan Lee

What we cover on Episode 30

Buffer is a social media management platform. It has grown to over 80 employees and zero offices.

As remote work increases, the number of companies like Buffer continues to grow. On this episode of the GrowthTLDR podcast, we talk to Kevan Lee, VP of Marketing at Buffer about this experiences working as a remote manager.

Topics: Podcast, Leader, Remote Work

Feb 26, 2019 7:28:19 AM

A Link Building Playbook for Organic User Growth with Nadya Khoja

What we cover on Episode 29

Venngage is a free infographic tool used by over one million people. How did they acquire so many people?

We talk to their Chief Growth Officer Nadya Koja on how they built a repeatable content marketing playbook focused on acquiring new users from Google.

Topics: Podcast, Leader, Customer Acquisition

Feb 12, 2019 5:40:03 PM

Creating a Winning Growth Culture at Credit Karma with Matt Greenberg

What we cover in Episode 27

CreditKarma is a hyper-growth company. When Matt joined 3.5 years ago, he had eight engineers, today that number has grown to over 100.

Matt helped to create a culture of growth at the company.

Topics: Podcast, Leader, Leadership

Feb 5, 2019 4:56:59 AM

How to Stretch Upmarket with Hana Abaza @Shopify

What we cover in Episode 26

For product-led companies focused on SMB and mid-market, a standard growth opportunity is to stretch their business upmarket.

Often companies with a low touch go-to-market are faced with the question of layering on a higher touch business to go after more advanced customers or lose those customers to competitors.

Topics: Growth, Podcast, Leader

Jan 29, 2019 3:58:18 AM

Building World-Class Product Teams with Claire Vo @Optimizely

What we cover in Episode 25

How can you build a world-class product team?

We talk to Claire Vo who is the co-founder of Experiment Engine (sold to Optimizely) and now SVP of Product at Optimizley about this very subject.

Topics: Podcast, Leader, Leadership

Jan 15, 2019 4:10:26 AM

How Fast-Growing SaaS Companies Can Adopt Growth Principles with @Ferdigoetzen @Recruitee

What we cover in Episode 24

How can fast-growing SaaS companies apply growth principles across their marketing team?

Ferdinand Goetzen is the chief growth officer for Recruitee based in Amsterdam who has over 40 employees and are growing fast.

Topics: Growth, Podcast, Leader

Jan 8, 2019 5:28:30 AM

Rethinking Your Content Marketing Strategy with Jimmy Daly @Animalz

What we cover in Episode 23

How would you like to be ahead of the curve on how you can rethink your content marketing strategy? You know early adopters generally win, right?

In episode 23 we talk to Jimmy Daly about how you should stop thinking of your blog as a publication.

Topics: content marketing, Podcast, Leader

Dec 18, 2018 4:50:48 AM

Customer Acquisition and Growth At Scale with Brittany Bingham @RaiseMe

What we cover in Episode 22

What's it like to work in a company that has a genuinely viral product, or to do growth for a marketplace?

In this episode with talk to Brittany Bingham who is the VP of Marketing/Growth for RaiseMe.

Topics: Podcast, Leader, Customer Acquisition

Dec 4, 2018 5:31:55 PM

How to Build a Successful Growth Team with Jeff Chang @Pinterest

What we cover in Episode 21

Pinterest is an incredible success story. Founded in 2010, they now have well over 250 million monthly active users.

Pinterest is also known for having an excellent growth team who have documented a lot of their work online.

Topics: Growth, Podcast, Leader

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