As product-led companies become more and more common, one of the advantages is how different teams (marketing, product, sales, engineering) can learn from each other.
How many of you have taken an online course to get better at your job?
Email is still the best medium to build relationships with your users.
Did you know that 60% of users who signup for a SaaS product only logs in once? That's crazy but speaks to how vital your onboarding experience is.
We catch up with Reyanna Fayyaz who leads self-serve at Box. One of the things a lot of companies struggle with is how they can provide a touchless experience for customers to both onboard themselves to the product, and upgrade to a paid account.
What we cover on Episode 41
We love talking business models on the GrowthTLDR.
What we cover in Episode 8
You can have the best customer acquisition team on the planet, but if you're user onboarding sucks, the likelihood of you becoming a successful company are pretty slim.