Feb 19, 2019 4:30:39 AM

How freemium helped Hotjar grow to 21k paying customers in 4 years with David Darmanin

What we cover in Episode 28

Hotjar has grown a lot in popularity over the past four years. Over 400k websites are using Hotjar, and they have over 21k paying customers.

We talk to David Darmanin, founder and CEO of Hotjar about his experiences in building such a successful company.

Topics: Growth, Podcast, Founder

Feb 5, 2019 4:56:59 AM

How to Stretch Upmarket with Hana Abaza @Shopify

What we cover in Episode 26

For product-led companies focused on SMB and mid-market, a standard growth opportunity is to stretch their business upmarket.

Often companies with a low touch go-to-market are faced with the question of layering on a higher touch business to go after more advanced customers or lose those customers to competitors.

Topics: Growth, Podcast, Leader

Jan 15, 2019 4:10:26 AM

How Fast-Growing SaaS Companies Can Adopt Growth Principles with @Ferdigoetzen @Recruitee

What we cover in Episode 24

How can fast-growing SaaS companies apply growth principles across their marketing team?

Ferdinand Goetzen is the chief growth officer for Recruitee based in Amsterdam who has over 40 employees and are growing fast.

Topics: Growth, Podcast, Leader

Dec 4, 2018 5:31:55 PM

How to Build a Successful Growth Team with Jeff Chang @Pinterest

What we cover in Episode 21

Pinterest is an incredible success story. Founded in 2010, they now have well over 250 million monthly active users.

Pinterest is also known for having an excellent growth team who have documented a lot of their work online.

Topics: Growth, Podcast, Leader

Nov 29, 2018 8:18:26 AM

A Search Growth Team Generating Record Numbers with Colm Flanagan from HiPages.com

What we cover in Episode 20

Search is still one of the best channels for growth, but it's also more competitive than ever. What do the most successful companies do to win the search battle?

They invest in a full stack search team. We've discussed the value of this team in previous episodes.

Topics: Growth, Podcast, Leader

Nov 14, 2018 6:49:01 AM

Why Marketers Need to Unlearn Marketing

What we cover in Episode 17

If you've been on the internet at all, chances are you've used Spotify. They have over 83 million paying customers. Wow.

In this episode we catch up with Mayur Gupta, the VP of Marketing & Growth at Spotify to talk about:

Topics: Growth, Podcast, Leader

Nov 6, 2018 9:33:32 AM

How Zapier grew to $35 million in ARR

What we cover in Episode 16

Zapier is a remarkable success story.

They've grown to $35 million in ARR after only taking $1.2 million in funding.

Topics: Growth, Podcast, Founder

Oct 30, 2018 6:08:47 AM

Growing a Marketing Agency from 1 to 60 employees

What we cover in Episode 15

Growing a company is never easy. There are many decisions you need to get right along the way.

In this weeks episode, we talk to Ross Hudgens about his experience growing Siege Media from one person to over 60 people across two offices.

Topics: Growth, Podcast, Founder

Oct 16, 2018 3:07:42 AM

Scale-up Part 1: Hiring for Growth Roles

What we cover in Episode 12

It probably comes as no surprise that one of the hardest things to do in a scale-up is to grow demand for your products and services every year.

Topics: Growth, Podcast, Swipefile

Aug 23, 2018 7:43:21 AM

How to break through Acquisition Ceilings: Growth TLDR Video

The hardest part of marketing? Customer Acquisition.

Topics: Growth

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