Oct 27, 2020 10:33:00 AM

The 8 Steps to Build a Winning Content Formula

In this episode of the GrowthTLDR, we discuss the eight critical steps to building a winning content formula.

We cover the three most popular categories of content, the best research methods to building your editorial calendar, how you grow an audience for your content, and how to cross-pollinate ideas across channels.

Topics: content marketing, Podcast, Swipefile

Aug 13, 2020 5:37:43 AM

How the Adjacent User Theory Applies to Content Marketing

In this episode of the GrowthTLDR, we talk about a great article from Bangaly Kaba called - "The Adjacent User Theory."

Topics: content marketing, Podcast, Swipefile

Jul 30, 2020 4:53:32 AM

Why Writing is Art, but Content Marketing is an Acquisition Channel

In this episode of the GrowthTLDR, we talk to Jimmy Daly, the founder of SuperPath, a community to help content markets have incredible careers.

Topics: content marketing, Podcast, Founder

May 14, 2020 4:02:40 AM

The Hearts and Minds Approach to Content Marketing

The makeup of great B2B marketing teams has changed over time.

Topics: content marketing, Podcast, Swipefile

Apr 30, 2020 4:40:58 AM

How to Use the Five Stages of Awareness for Content Marketing

In this episode of the GrowthTLDR, we kick off our first swipe file topic, where we discuss marketing and growth tactics that work.

Topics: content marketing, Podcast, Swipefile

Feb 25, 2020 4:02:38 AM

Why Research and Promotion are Critical to Content Marketing Success

A winning content marketing strategy is the result of many different elements. Of course, writing is one of them :)

Topics: content marketing, Podcast, Founder

Feb 20, 2020 5:50:55 AM

Why "Do Less, but Obsess" is a Winning Content Marketing Strategy

In a world saturated with content, where every brand is a publisher for their industry, how do you stand out from the crowd?

Topics: content marketing, Podcast, Leader

Feb 13, 2020 4:11:01 AM

What's the Role of Content Marketing in a Growing Company

In a growing company, should your content team have their own goals, or be a service provider to all the other teams that need content help?

Topics: content marketing, Podcast, Leader

Dec 19, 2019 4:25:16 AM

How to take a Product-Led Approach to Content Marketing with Joe Chernov

Content marketing has become a de facto part of most companies' growth plans. But are audiences getting burned out by content? And what's the role of content marketing in a product-led world.

Topics: content marketing, Podcast, Leader

Oct 8, 2019 9:13:03 AM

How Blogging Generated 90% of Grooves Leads with Len Markidan

How many of you are struggling to get results from content marketing?

Topics: content marketing, Podcast, Leader

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