What we cover in Episode 19
Atlassian is a growth machine, valued at over $10 billion with near 132k customers; their path is one all software companies would like to follow.
Like any high growth company, Atlassian has leaned into Google generating over 2 million organic visits each month (source: Ahrefs).
What we cover in Episode 18
All of the guests on this podcast to date have been men!
Why is that? Is it a reflection of Scott and I's networks? A representation of the industry, or something else.
One of the hardest parts of scale-up growth is the need to keep growing demand for your products or services.
How do you allocate resources to the channels that drive existing growth, and the channels you need to drive future growth.
What we cover in Episode 11
Hands down, Google is still one of the best platforms to drive growth for your business.
It's a competitive platform and one that is continually changing, so how can you stay one step ahead when it comes to doing SEO that will generate significant returns in the form of organic traffic?
What we cover in Episode 10
Let's face it; there is very little blue ocean left. Every market is awash with competitors who are after the same audience as you.
For most companies, Google is still one of the best channels for growth.
But SEO is changing, it's becoming more competitive, click-through rates are declining on mobile and in developed countries, search volume is flat.
What we cover in Episode 6
In this weeks episode of the Growth TL;DR we talk to David Kelly, GM of King Sumo. We cover:
What we cover in Episode 4
Companies struggle a lot with understanding if their content marketing is delivering value or not. Maybe that's because they haven't discovered the one metric that actually matters when it comes to measuring the effectiveness of their content efforts?
What we cover in Episode 3
Recently there has been a lot of talk about the importance of brand for tech companies, in fact, in a recent article from Cameron McLain, it was argued that brand can be companies real moat. Is that true?