Aug 13, 2018 10:00:57 AM

Experiments, Management and Virality with Tal Raviv from Patreon

What we cover in Episode 5

In under five years, online membership service Patreon has attracted two million patrons supporting 100,000 'creators' to the tune of $350m.

Topics: Growth, Podcast, Leader

Aug 7, 2018 11:59:32 AM

How to properly measure content marketing? Is social media effective for B2B? and more with Ryan Bonnici

What we cover in Episode 4

Companies struggle a lot with understanding if their content marketing is delivering value or not. Maybe that's because they haven't discovered the one metric that actually matters when it comes to measuring the effectiveness of their content efforts?

Topics: Podcast, Leader, Customer Acquisition

Jul 31, 2018 1:50:11 PM

Is brand more important than tech? What is Product-Feature fit? and more with Nicholas Holland

What we cover in Episode 3

Recently there has been a lot of talk about the importance of brand for tech companies, in fact, in a recent article from Cameron McLain, it was argued that brand can be companies real moat. Is that true?

Topics: Podcast, Leader, Customer Acquisition

Jul 15, 2018 10:54:19 AM

Organic Clicks Dying on Mobile? Google Taking Over Podcasting? and more with Matthew Barby | EP02

What we cover in Episode 2

Google is still one of the most reliable platforms for growth. But the platform continues to evolve bringing with it both opportunities and challenges for those businesses who rely on organic traffic.

Topics: Podcast, Leader, Customer Acquisition

Jul 9, 2018 2:05:00 PM

Are Neil Patel's Marketing Tactics Too Aggressive? And is Content Marketing Dead? | EP01

What we cover in Episode 1

Marketing is a competitive profession. The quality of the tools we have available and the people who work in the space have improved drastically over the past five years.

Topics: Podcast, Swipefile

Jul 5, 2018 7:39:05 AM

What Really Makes Growth Projects Successful

Tactics, hacks, experiments <- that's the sexy stuff we all love about growth!

Topics: Growth

Jun 19, 2018 9:40:45 AM

How to Optimize Your Content Marketing Team to Win!

One of the hardest things about a growing company is team structure. There is a lot of potential upside and downside in the decisions you make around how you group different skill sets together.

Topics: Growth

Apr 17, 2018 5:24:42 AM

Scale-up Growth: The Remarkable Power of the Effort vs. Reward Matrix

When I first started getting serious about online marketing, I spent a lot of time trying to figure out affiliate marketing.

Topics: Growth

Nov 16, 2017 6:23:47 AM

How to set your growth team up for success

When I took on growth at HubSpot two years ok, I had two immediate goals that I felt would set us up for success.

Topics: Growth

Sep 15, 2017 5:41:46 AM

Avoid the Face Punch. How to Find New Channels For Growth with Examples from @Zoom @Zapier

One of the hardest truths to overcome when acquiring users or leads for your business is the work you're doing today will start to yield worse results at some point in the future.

Topics: Growth